Market Segmentation : Based on products I have purchased

Hunting is a huge sport across the globe and for most, a way of life. People in various parts of the globe have different buying behaviors pending on their whereabouts. Due to climate conditions of certain regions, it would only make sense to apply specific marketing strategies to people of those regions. A product marketed for outdoor enthusiasts in Alaska or Canada would not be considered for distribution to those in places such as California or across the globe. Since people of different regions have different preferences and necessities, an effective marketing strategy and the effort should be suitably targeted.