What does the rise of the global economy suggest for the field of marketing?

Look back ten or fifteen years ago when freelancers were mostly considered to be a local thing. Going day to day working and assisting clients on a local scale. Competition was only as tough as the people in that geographic area. Most worked from home or the office of a client but at the end of the day, the drive was by the local market.

Freelancers were doing the same duties throughout the country yet they rarely engaged with one another. What Joe Shmo did in another part of the country had very little impact on Debbie Downer in Howell Michigan. With the growth of web 2.0 tools quickly evolving, the competition is getting fierce and thick and without structure and great marketing initiatives, you really don’t stand a chance.

Opportunity is knocking at our door in this rise of the global economy. Considering the fact that you now have the ability to work with clients from all over the world that you would never had been able to come into contact with ten years ago. I have been working with clients from virtually everywhere in the country and had I not been open to a broader marketplace, I would have never been able to do so. This means that if you actively market your business and brand with relationship marketing in mind, you will be able to open up new opportunities unlike those who are not savvy enough to take advantage of these methods.

With the rise of this global economy, it definitely makes the battle for closing deals a lot tougher when it comes to rates and price points. Rewind to the web 1.0 days, rates were fairly comparable within a geographic location or skill set, but now, one must justify his or her rates, which not only takes a lot of effort, but also, that persons qualifications are now not enough. Not to mention the fact that people can and will always work for less. Nothing is guaranteed as far as results, you must refer to ones reviews and feedback on a specific talent.