Why Your Business Needs A Facebook Landing Page

FaceBook is the most popular Social Network in the world and with over 850 million active users around the globe; you really can’t afford to not have a presence.

The Face Book Landing Page is simply a public page that allows you to share info about your company, its services, products and incentives that your currently are providing and over it really gives your visitors a real reason to LIKE your page but also to stay tuned for anything that you may be rolling out. 

"Great example from the awesome folks over at Maximum Design & Advertising Inc. in North Carolina" 

Like any form of marketing, we all know one things for sure and it’s that first impressions are everything. When a face book user stumbles or looks for your page for the first time, you need a warm awesome way of welcoming them to your business page and that’s exactly what a welcome page does, it converts welcomings into Like’s.

Most Businesses have a face book has a business page, that’s the exact problem though, in order to make a real impression on visitors you must stand out from the rest.

A Face Book Fan Page will:

Generate Traffic:

-Ability to drive traffic to your page and share information directed to current fans or potential fans

           -Customers are able to see your posts every time they log on

-You can inform customers about new products, services, events, photos and new deals you might be rolling out

-Awesome form of online advertisement considering a landing page is your digital online Billboard just with more traffic than your local freeway

- Ability to direct face book viewers to your company website, blog and even videos. Increasing your interactions on face book will increase your external site traffic.

- Companies actually use this Fan Page interaction opportunity to gather emails for marketing, events, surveys and much more.

Create Better Communication:

-       Attractive and cost efficient way of communicating to your potential clients with out actually leaving your place of business or home

-       Ability to click a simple button and instantly message or even video chat with your audience to better respond and serve “Digital Customer Service”

-       Ability to ask questions and receive feed back in real time

-       Ability to send updates and focus on better customer relationships and lead generation

 Build Trust: speaking of trust, read this amazing book by Chris Brogan & Julien Smith (Trust Agents)

-       Shopping online is now over 50% of shopping that occurs daily in the world, so having a presence and a legit Face Book Page will create trust.

-       A Fan Page with comments and answers show potential customers that there is actually someone there to provide customers with service.

-       Improve your social media presence and you will improve your sales, the rules that apply in store also apply on line, the only difference here is that there are more people online than there are in your store.

Better Informed:

-       Unless your Oprah or Coca-Cola, you need to have something that does more than rattle off a bunch of bullet notes as far as items and services you provide. If your business pages is like Joe Shmos and only has a bunch of posts you update it with then your really close to losing that possible connection with that potential customer

Call To Action:

-       Not only are we providing your business page with a digital bill board but, now were encouraging face book users to not just LIKE your page but to browse your information. This automatically increases your conversion rate of new followers.

Did I miss anything? I mean,... there's tons of reasons to create a landing page for your current and potential consumers aka FRIENDS. But feel free to leave anything as far as input and opinions.